- Android is most popular in Japan, with 55% of respondents using it, versus 39% for iOS. Android is also number one in a few other countries, including New Zealand (41%), the US (40%), and China (38%), but it does not dominate in any other surveyed country except Argentina (33%, vs 18% for number-two Blackberry).
- iOS is farthest ahead in Switzerland, with 52% usage vs. 23% for Android. Other countries where iOS is way ahead include Australia (49% vs 25% Android), Canada (45% vs 23% Android and 23% Blackberry), and France (43% vs 25% Android).
- In Egypt, Windows Mobile is way more popular than the iPhone. 13% of survey respondents use the Microsoft smartphone platform, behind Symbian (19%) and Android (14%). iOS was way down at 4%.
- In the United Arab Emirates, the Blackberry rules with 42%. iOS was a distant second at 25%.
- More than half (52%) Chinese respondents said they use a smartphone because they can use it "without being seen easily." That was also a big driver in Egypt (43%), Mexico (41%) and Brazil (39%).
- Japanese users had the most apps on average, with 41. Saudi Arabia was second with 36.
- Mobile social networking is biggest in Mexico and Argentina, where 74% and 73% of users visit a social network daily.
- But mobile-social is weak in Japan where 34% of users never visit a social network on their phone.
- Watching video is most popular in Saudi Arabia, with 59% of respondents doing it daily. Number-two is Egypt, with 41%.
- They're really good at ignoring ads in the U.K. 50% of respondents said they noticed ads "never" (16%) or "rarely" (34%).
- Chinese users shop from their phones. 59% of Chinese users did this, compared with only 41% in second-place Egypt.
- Chinese users also love to write reviews. 41% of them wrote a review of a local business after looking it up on their smartphone. Number two, Japan, was way behind, with only 24% of respondents doing this.
- North Americans use their phones to search for restaurants and bars. Exactly 50% of respondents in both the U.S. and Canadian respondents said they used their phone to search for grub or drinks.
